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Sunil
Bharti Mittal
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Sunil
Bharti Mittal
Sunil
Bharti Mittal is the
biggest name in Indian telecom. The man who built the brands of
"Bharti" and "Airtel" and made them household names. The
fact is that he has built a massive business empire from almost
nothing. Today,
Sunil Mittal’s sprawling corporate office is in the shadow of the
Qutub Minar.
The positive undertone hits you as you enter the office. Satisfied
employees are seen everywhere; probably this is the business secret of
the
great Sunil Mittal.
Sunil’s parents were
of
different castes, which created uproar at that time. They were forced
to adopt
the surname of "Bharti" (they gave up their family name of Mittal as
they were ostracized by their community). But later on, Sunil reclaimed
their
family of "Mittal", and came to be known as Sunil Bharti
Mittal. Sunil's father was a Member of Parliament, had always been
in
public life. But right from a young age, Sunil wanted to create a big
mark for
himself in the world of business.
When he
was just 18, he
started
a small factory manufacturing cycle spare parts in Ludhiana. He
did this
by borrowing Rs. 20000 as capital. The business began to grow slowly
and
steadily but Sunil's sights were on something much larger. After a few
years,
he shifted his base to Delhi. He started operating from Delhi and
Mumbai, which
had become the nation’s commercial capitals. He was
conducting the
business of importing products from abroad, and distributing them in
local
markets.
In
1983, Sunil set up his
first
company, Bharti Healthcare, manufacturing capsules. But the break
that
Sunil was looking for came to him in a totally different and unexpected
dimension. At that time, the Indian government wanted to encourage
indigenous
manufacture of goods within the country itself. As a result of this,
import of
many products was banned, and this opened up a world of opportunity for
Indian
entrepreneurs. Sunil was quick to identify this, and move forward. The
telecom
revolution was beginning, with push button telephones being introduced
in the
country. Sunil saw the opportunity and set up a facility to manufacture
push
button telephones in India.
This
was just the
beginning,
and the group moved into manufacture of Cordless phones, answering
machines,
fax machines and others, soon after. In all these product segments, the
Bharti
group had been the first to launch them in India. But Sunil
Mittal’s vision was
wide; he knew that the Indian economy was at the threshold of becoming
one of
the largest emerging economies in the world. In the early I990's mobile
phones
were slowly becoming popular in the world. Once again Sunil seized the
opportunity and dived headlong into this business. The Bharti
group
launched the “Airtel” brand of mobile telephone service in
Delhi in 1995. Today,
the Airtel brand is the biggest mobile phone brand in the country.
Sunil's
foresight paid
off, as
the Bharti group's telecom business, worth Rs.1200 crores today, put
him in the
bracket of the richest people in the world. Once when asked what he
would attribute
his success to, Sunil replied, "Right from the beginning, ours was
never a
trading or money making mentality, but of wanting to be recognized in
our field
and to establish a corporation. We did things never tried before in
India. We
are very fair to the people we work with (suppliers, buyers, staff). We
wanted
to prove that even with meager capital we could do big things. Now a
corporation, we are working to make it an institution."
An
excellent initiative in
the
Bharti management is that all employees own stocks of the company.
They,
therefore have a sense of belonging. There is no "owner-worker"
kind of feeling that prevails in the Bharti's corporate environment.
And the
popular "Hire and Fire" policy does not exist in his company either. So
each individual is motivated and works towards the common goal
including his
ones. Sunil has not neglected his role towards society. The
Bharti
group is conscious about their social obligations and has set up the
"Bharti Foundation'', which works towards furthering the cause of
education.
In
Madhya Pradesh, they
have
funded over 50 schools, which are in rural and semi urban locations.
They have
also donated Rs. 20 crores to IIT Delhi for building a Bharti School of
Technology and Management. On the personal side, Sunil is an ardent
family man.
He has a daughter and twin sons. He spends quality time with them
whenever he
can spare time from his hectic schedule. He meditates and chants
mantra's every
morning, besides yoga and exercise. He once said “Having a
positive frame of
mind can help overcome extremely bad situations.”
Amid
all this pressure,
how
does he relax? “I used to play golf before, now sometimes I play
tennis. But I
thrive on my work. For me, work is love, not stress. But I won't say
there's no
stress. As you come to the top of the pyramid, the intensity of
competition, of
jealousy, is high,” says Sunil Bharti Mittal.
In
July 2006, Sunil attracted many key
executives from Reliance ADAG, NIS Sparta and created Bharti Comtel. In
November 2006, he struck a joint venture deal with Wal-Mart, the US
retail
giant, to start a number of retail stores across India. Today, the
Bharti group
has a turnover of US$5 billion. On February 13, 2008, Sunil Bharti
Mittal was
awarded the GSM Association Chairman's Award 2008. This Award, which is
the
highest honour in the global telecom sector, was conferred on him for
his
tremendous contribution to the development of India’s telecom
sector. Truly,
his vision has transformed the lives of millions across India.
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